Participation in trade fairs in any industry is an opportunity for business meetings with dozens of people. How many of them are we able to remember? Only those who will really be remembered. This is the reason why companies are increasingly looking for alternatives. The ones that will allow you to make the most of a few minutes of contact with another person. One of the possibilities is a presentation in virtual reality. Why? Presentations in VR allow the recipient to move to a given company and experience it “really”, what it has to offer. Inviting him to the company’s doorstep in the virtual world allows him to get to know it better than any brochure. We can show another person around the factory, presenting the systems or technologies used.
And what does it look like from the “inside”?
Such a presentation can take various forms. It can be created in such a way that it will only allow the participant to observe a given space, and with the help of hotspots to move to specific locations, e.g. to the production part, warehouses, operational part. This is a basic functionality that gives the opportunity to show production and important processes in a fast and uncomplicated way.
However, there is an extended option – a real interactive experience of visiting the company.In this case, the customer can, for example, start the machine, take it apart or put it back together.
By deciding to use VR technology, we have the opportunity to present not only the space itself or machines, but the entire technological background. By presenting its solutions or the technologies used, it creates an image of a company that is focused on constant development and one that is not afraid of new challenges.
What does VR application development look like?
The work on creating a VR application consists of two stages. The first stage is to create a skeleton of the VR application, a prototype scene (according to the selected method), a menu and the necessary basic interactions with the environment. The second stage is to create graphic content and program it in such a way that it corresponds to the assumptions of the project (e.g. disassembling into parts, showing work, machine sections, etc.). Within this stage, there are different solutions that differ in scope and amount of work.
Option No. 1 – VR application based on full 3D.
We create models of the production hall, machines and mapping of important infrastructure elements. The application can be fully interactive in this edition, and moving around it freely. The machines can be presented in a full 3D environment and can be viewed from any perspective.
Option no. 2 – VR application based on 360-degree videos and 3D models of machines.
This solution saves time and resources for creating the interior of the production hall. With 360-degree photos or videos, we can show the interior of the facility. Movement is carried out by marking another of any hotspots located on the map or in space. Thanks to this, we have the opportunity to visit the hall and see the machines in operation in their natural environment. What also enriches the application is the display of a 3D model of the machine. It can be fully interactive, i.e. as in the 1st option, we can show the principle of operation (production) and disassemble it into parts. The difference is that the presentation takes place against a greyed-out hall background so as to separate the footage from the 3D objects. It is worth adding that in addition to the VR application – for which we need special goggles – you can also create a desktop application. It fills the gap very well in the event that the fair cannot take place. Such a solution can also be used when we want to present the facility or the services offered, without the possibility of a face-to-face meeting. This option does not require a VR headset, but only a computer or laptop. The app works like a game of sorts.
Is it worth investing in such solutions?
It is definitely worth fighting for the customer. Showing up at the fair just for the sake of it makes no sense. There you have to make a “wow” impression and attract a potential customer. We only have one chance to make a good first impression, and in the case of meetings.
During trade fairs, a good impression may turn out to be the basis for further discussions. It is also worth noting that VR applications are used not only to present the company to the outside, but often also inside the company itself. An important factor is that office employees also get to know the production processes or, which is quite often discussed during conversations, by new employees joining the company.
In this case, having a solid base in the form of VR applications, we can create an efficient training environment.
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