Ecommerce has exploded in recent years, with more and more businesses realizing they need an online presence to reach customers and grow their brand. However, building an ecommerce store from scratch and managing all the parts – from design to order fulfillment – can be a major undertaking. This is where BigCommerce comes in.
BigCommerce is an all-in-one ecommerce platform designed to help businesses set up, run and scale their online stores with ease. In this article, we’ll explore the key benefits BigCommerce offers for growth-focused merchants and why it’s a powerful system for taking your business to the next level.
Flexible, Robust Platform
At the core of BigCommerce is an enterprise-level ecommerce platform built to provide versatility and customization options for stores as they expand. BigCommerce stores are hosted on Google Cloud infrastructure, meaning they can easily scale to handle sudden spikes in traffic without crashing or slowing down.
The platform also offers powerful built-in features like abandoned cart recovery, advanced merchandising capabilities and omnichannel selling across multiple sales channels beyond your website. Popular integrations with top accounting, email marketing, shipping and POS systems further extend BigCommerce’s capabilities.
This means less need for custom development. You get a robust foundation allowing you to focus time and money on growing the business vs constantly patching together new tools.
SEO to Boost Brand Visibility
Success online requires getting your brand seen by potential new customers. BigCommerce makes effective search engine optimization easy through its built-in SEO toolkit. Features like custom metadata controls, URL redirection of old links, structured data markup and XML sitemaps improve indexing and help pages rank high in search results.
BigCommerce also offers add-on SEO apps to further optimize pages for voice search queries. This visibility can translate into more traffic from both new and returning customers.
Security for Compliance and Trust
Security is crucial for building customer trust and achieving regulatory compliance. BigCommerce leverages best-in-class technologies like dual firewalls, TLS encryption and server-level DDoS mitigation to provide a PCI Level 1 compliant platform safeguarding your business.
Granular user permission controls also enable store managers to restrict employee access as needed, reducing insider risk. These measures give both merchants and their customers peace of mind during transactions.
Built-In Tools to Convert Visitors
According to Baymard Institute, the average online store loses nearly 70% of potential sales to abandoned shopping carts. BigCommerce tackles this with native features to nudge customers towards purchase and reduce cart abandonment.
For example, the platform lets you create custom pop-ups reminding people of items left in their cart. Automated email campaigns can also recover abandoned checkouts via timely reminders and incentives to complete their order.
Additionally, BigCommerce’s templated checkouts feature best ecommerce design practices to minimize distraction and cart exits. These tools can help better convert your site visitors into paying customers.
Options for Advanced Marketing
Expanding customer reach and strategic marketing is vital, especially for growth-stage ecommerce businesses. BigCommerce partners with Facebook, Instagram and Pinterest to provide built-in advertising integration within the platform itself. This makes launching and optimizing campaigns to nearby shoppers simple through a unified dashboard.
The software also seamlessly integrates with leading marketing platforms like MailChimp, Constant Contact, Google Analytics, Segment and more. This functionality delivers rich customer data and flexibility to create targeted cross-channel campaigns that drive sales growth.
Why Choose Anchor Group for BigCommerce Implementation
Getting up and running on BigCommerce is straightforward. However, customizing the platform to match your brand, integrate other business systems and launch effective marketing campaigns takes specialized expertise.
Anchor Group is a BigCommerce Partner combining strategy, design and technical talent. We help brands create BigCommerce stores that delight customers, drive conversions and scale securely over time.
Here’s why Anchor Group stands above other implementation partners:
Deep BigCommerce Experience Across Industries
With nearly a decade partnering with BigCommerce, Anchor Group brings proven experience creating and optimizing stores across ecommerce sectors. Whether you sell B2B or direct-to-consumer, our experts have the know-how to configure the platform to match your operational needs.
Full Service Support
We go beyond basic setup and design services by providing end-to-end capabilities. This includes migrating your existing catalog onto BigCommerce, integrating other apps like ERP and CRM tools, implementing custom functionality, launching marketing campaigns post-launch and providing ongoing optimization services.
Tailored Design Aligned to Brand Messaging
Your website design must align to branding even as business needs evolve. Anchor Group’s creatives skillfully transform brand style guides into tailored BigCommerce templates reflecting messaging. We also provide UX recommendations and layout options to boost conversions.
Managed Growth and Innovation
We help streamline operations through customized workflows and Rules based automation suited to your strategy. As priorities shift, we add revenue driving functionality like subscriptions, bundled pricing or custom promotion tools to propel dynamic growth.
In Conclusion
BigCommerce provides an enterprise-grade foundation for expansion, but realizing its full potential requires an experienced implementation partner. Anchor Group goes beyond setup to deliver strategic guidance, branding and design expertise plus technical capabilities to create a fully customized store primed for scalability. To chat about your project, contact us today.
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