So you want to be an influencer? Well, that’s pretty promising, but let’s be honest— nobody likes someone who tries too hard. The best influencers are the ones who make being an influencer look effortless, even when it’s definitely not. If you want to build a real audience full of genuine followers, here are the tips you’ll need to know to keep them hooked without looking like you’re trying too hard.
Find Your Thing and Own It
Nobody wants another generic “lifestyle” influencer posting the same coffee shots and airport selfies. Pick a niche that actually excites you—whether it’s sustainable fashion tips, how to survive in a power outage, or making the best-grilled cheese sandwich—the more “you” it is, the easier it’ll be to stay consistent and attract the right crowd.
Be Real
You don’t have to be perfect. In fact, don’t be. In 2025 people connect with authenticity way more than flawless, heavily edited posts. Share the wins and the fails, be honest about what’s going on in your life, and engage with your audience like you’d talk to a friend. Trust is everything. People want something that they can identify with, not something that paints a picture-perfect version of a life that doesn’t actually exist.
Post Content People Want to See
This isn’t about just you—it’s about what your audience finds valuable. After all, regardless of how authentic your account may be, at the end of the day, this is your job and you need to make money. You need to find a way to appeal to people that will keep your business afloat. So, what is it that your audience wants? Are they looking for inspiration, education, entertainment, or a mix of all three?
Give them something worth sticking around for. Experiment with different formats like videos, funny memes, or behind-the-scenes videos and pay attention to what gets the best reactions.
Collaborate
Do you want to grow quickly? Then you should be connecting with other people in your space. You want to comment on other people’s posts, collaborate, and be as soon as possible. Not in a disingenuous “follow me back” way, but look for opportunities to collaborate in a genuine way. An “I’ll scratch your back you scratch mine” attitude is appreciated in the influencer community, and can certainly work in your favor.
Be Consistent
You don’t necessarily need to post 10 times a day— in fact, don’t post 10 times a day, as this can be considered “spammy,” and doesn’t look cool at all. Just make sure that when you do post it’s consistent, and create a posting schedule that works for you personally. The more you can stick to the schedule, the more likely you are to build a consistent and engaged audience that comes back for more
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